

SUCCESSFUL
SELLING PROCESS
I know that selling your house can be stressful...
But it doesn't have to be. Instead it can be the glorious start to a new chapter. The reliving of wonderful memories & the anticipation of a new family loving your home with fresh eyes.
With my modern approach to marketing and a streamlined system for paperwork,
I take the stress out of SOLD.
Let's be honest, moving to a new home is EXCITING!

Home Selling
Timeline
Listing Consultation / Set Price
Professional Photos and Video
Open House / Offer Presentation
Closing On The House (And Celebrate)
Get The Home Ready For The Market
Online Debut / Listed For Sale
Contingency Removal Period
01
CLEAN & PREP
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Begin packing, remove 30% of items in closets
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Remove all clutter
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Remove personal photos
02
PHOTO & VIDEO
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Content shoot day
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Full photos of home
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Full immersive video
03
CUSTOM WEBSITE BUILT
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Exclusive website built for your listing
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Tracks all visitor activity
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Listed on the MLS
04
COMING SOON
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Sign is placed in yard
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No showings until open house
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Generates Interest
05
POSTCARD & SOCIAL DEPLOYED
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5 postcard ideas
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Coming Soon, Open House, Just Listed, Under Contract, Sold
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All social pieces created
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Long form video, 3-4 reels and designer style photos
06
OPEN HOUSE
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Opening weekend, no showings prior
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Open House on Friday or Saturday.


SETTING THE RIGHT PRICE
You know what happens when you overprice your house? Nothing. Nothing happens. No showings get scheduled, no offers come in.
Pricing is a science and the single most important strategy you'll employ when going to market. During your listing consultation we'll make sure your goals align with market conditions and make a plan together.

PREPPING THE HOME
Cleaning & prepping your home to sell can increase its value by 3%-5%
01
Kitchen
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Clear off all counters, everything from plants, paper towels and toasters
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Remove all personal accessories
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Tidy pantry
03
Bedrooms
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Remove 30% of items in closets
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Remove all personal accessories
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Replace bright bedding with neutral tones if possible
02
Family Room
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Remove all personal accessories
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Declutter, including furniture if needed
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Remove all pillows
04
Bathrooms
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Clear all counters of products
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Remove all personal accessories
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Replace bright towels & rugs with white ones
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05
Backyard
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Tidy all toys, pack away as many as you can
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Trim all bushes & mow any lawns
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Rake any gravel
07
Throughout
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Wipe down all blinds
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Touch up any drywall or paint
06
Front Entry
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Sweep front porch + add welcome mat
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Plant potted flowers
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Trim and mow regularly
08
Final Clean
Prior to photos and videos we'll have a deep clean. A deep clean communicates that the home has been well cared for and increases the home's value to buyers.


PROFESSIONAL PHOTOS
Ever heard that old saying: "You never get a second chance to make a first impression"?
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Well, it's true! In real estate, that first impression can be the difference between selling your house and having it sit on the market for months.
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When it comes to real estate photography & video, the first impression is not just about the home—it's about the potential buyers' initial perception of how they would feel living in that home.


OPEN HOUSE
Open houses are essential when selling a property.
Think about it: when you hold an open house, you're exposing your listing to the world, especially if you do it regularly. That means that each of those events will give your property renewed attention on all of the online portals and make your listing pop up in front of more potential buyers. And because this is physical real estate we're talking about, an open house also gives them a chance to experience your home in person!
Not only does this mean more exposure for your property and more traffic for you—the extra foot traffic means that someone who's just looking for fun or out of curiosity might end up being your next buyer.
CLOSING DAY
This is it! The big day!!! I’ve done this dozens of times and I promise you, we’ll get through it just fine. You’ll be signing a lot of paperwork today, most of it pretty dull, all of it important. The good news is, it's all paperwork we'll have already reviewed. After you sign everything...the deal is closed once the following is done:
1. The deed isn’t a legal document until it has been recorded by the county recorder’s office. Once each party has signed, the title company will send it to record. This can take a few hours.
2. Depending on when the deed records, funding will follow. Some loans fund the same day, some take up to 48 hrs after recording. The home is officially closed once it is recorded. Don't stress about the funding being immediate. The lender and title company have the funds, it's just a process to transfer them into your bank account.
Once the deed records, we'll release keys to the new homeowner.

What you
CAN EXPECT
I know this is about more than selling high and buying low and I can promise you that while there will be some bumps in the process, I'll be doing my best to help you avoid any delays or roadblocks. You can expect weekly phone calls with my trademark tell it like it is honesty & creative problem solving to get you where you want to go.
Bradon Hyer